Branding | Wildling
Key Words: Adventurous, refined, connected.
The Challenge:
To create an identity for a small-batch botanical gin distillery in Tasmania.
The Solution:
A concept that celebrates the landscape of Tasmania, and the adventurous spirit of the demographic this gin is targeted to.
Wilding speaks both to the growth of uncultivated nature, and to the rebellious side of those who dare to live outside
of mainstream societal norms.
[—0—] I acknowledge the traditional owners of the land I live, work, and play on, the Wurundjeri people of the Kulin Nation. I pay my respects to elders past, present and emerging and recognise their continuing connection to land, waters and culture. Always was, always will be.